From zero to wonderful.™

Iodine offers our Brand Accelerator Sequence for early-stage and high-growth businesses to help them take the first steps to establish the fundamentals for developing a durable brand, core communications, and unified marketing and sales experiences.

We understand how new and nascent companies need to operate: with expediency, efficiency, and the kind of scrappiness that delivers real results for the now, coupled with the thoughtfulness for what’s next.

Sequence 1

Brand Foundations

Logo Design

➽ Standard Duration: 2-4 weeks.

A logo is mandatory. A good logo is essential to build a distinguished and differentiated brand. Whether we are starting from scratch, or refining and improving one you already have, or taking the idea you drew on a bar napkin and making it look professional, we will work with you to create a modern, distinct logo that communicates your company’s purpose and personality.

  • This strategic exercise deepens our understanding of your market, and guides informed decisions, ensuring our work is not only visually appealing but also effective in differentiating you in a competitive market.

  • We deliver compelling logo options that are always thoughtful and meet our mandatory requirements: simplicity, uniqueness, timelessness, versatility, and appropriateness.

  • Our color study in is a fundamental step in our design process. It is a strategic and thoughtful process that considers various factors to create a cohesive, recognizable, and effective visual identity for a brand. It plays a crucial role in shaping the overall perception and success of a company in the market.

  • Once approved your logo will be refined and delivered to you with versatile options of color and orientation to ensure your logo is durable, effective and useable as the foundational element of your identity and communications.

  • We deliver all industry standard file formats for every use case and reproduction needs.

✔ Deliverables

Visual Identity

➽ Standard Duration: 1-3 weeks

Colors, graphic elements, iconography, and typography are all established and defined, to create a professional style to represent your company. All assets designed, built, and formatted to modern formats for clean, crisp, and effective use in a variety of web, print, and video channels.

  • We are meticulous in our color system development because it is a strategic tool that contributes to a brand's visual identity, recognition, and communication; it plays a crucial role in a company’s ability to build a strong and cohesive brand presence in the market.

  • These elements are designed and sourced according to each brand’s needs and provide effective visual communication for a range of touch points and channels, allowing for a comprehensive visual identity system.

  • Type standards are a set of guidelines for consistent use of fonts and typographic elements. They are an essential part of a durable and effective visual identity, establishing brand recognition, and effective communication across various platforms and materials.

  • All material is delivered in industry standard formats and specifications, so you can put these assets into immediate use.

✔ Deliverables

Core Communication Templates

➽ Standard Duration: 3-5 weeks

We know many of our clients don’t have in-house creative and marketing talent or third party agencies ready to accept and use your new marketing and brand material. So we put real, actionable templates into your hands for immediate use by you and your existing team. We use your new brand and apply it to your choice of presentation formats (Squarespace, Google Slides, PPTX, Keynote, Canva), and create website templates, ready for your team to apply your copy and content to quickly make your own professionally branded marketing, sales, and customer communication pieces. Go for it! Or, see Phase 2.

  • We deliver a live and editable home page template that incorporates your visual identity in a clean and elegant desktop and mobile friendly layout.

  • As you grow your online presence, these versatile templates will accommodate a range of content and extend your connection to your customers.

  • We extend your core visual identity into an applicable presentation template. This template will include your visual identity elements with guidance and examples for how your team can immedialty put your storytelling into action.

  • Everything we deliver is turnkey: live, editable, and useable by you. We know you need to be able to take action immediately on your own.

✔ Deliverables

Sequence 2

Brand Experience Design

Website Design and Content

➽ Standard Duration: 3-5 weeks

Iodine will use your established visual identity and website templates to bring your story to life. Through interviews with your team and when possible your clients, we will understand the essence of your company and communicate what you do, and why you do it. We write the copy, we create the images, the graphics and illustrations needed to express all that you do. 

  • We collaborate with you to develop a thoughtful, strategic, and sustainable content strategy that outlines what content will be created and for what purpose. The site map organizes the structure and hierarchy of your website's pages to effectively communicate who you are and what you do.

  • We work to understand your business and develop your own voice and tone for written communications to express your brand, elevate your point of view, and explain your offerings.

  • Visual communication and style is a key aspect of effective and memorable customer experiences. The approach, effort, and prices vary depending on scope, strategy, and needs.

  • If your story is best told through data, effective informational graphics and data visualization is a powerful way to convey your information, and can be effective across a variety of channels.

  • SEO, or Search Engine Optimization, It’s like marketing to search engines, instead of people – it is the practice of optimizing your website to rank higher in search engine results pages like Google. We provide SEO for your website get more visibility and drive traffic to your online presence.

  • We know many of our clients don’t have dedicated marketing teams and they don’t want to be beholden to us to maintain and update their website. We provide training to make sure you are empowered to keep the content on your website up to date on your own.

  • We review, test and scrutinize every pixel of your website before we go live with your new site, and partner with you through the go-live process.

✔ Deliverables

Sales Enablement Material

➽ Standard Duration: 3-4 weeks

Through close collaboration with your sales team, we will understand how you connect with your prospects and engage in the sales cycle. Your visual identity and website experience will consistently extend to the library of storytelling and selling materials we create for you. These range from enhanced gated and un-gated content on your website, presentation materials, printed material, and for some, trade show design and video creation.

  • We work with your sales team to provide engaging and versatile presentation templates, assets, and storytelling tactics all created to extend the visual identity of your company and enrich the full-funnel experience that turns prospects into customers.

  • Our event design services include trade show booth design consulting, event branding and signage, attendee communication, on-site materials, and post-event communications that are aligned with your business goals and visual identity.

  • Hearing from your customers is a great way to deepen your own understanding of your audience and can provide powerful stories to enrich a variety of marketing channels. We plan, coordinate, interview, and develop authentic stories in a variety of formats.

  • We partner with videographers, production teams, animators, and writers to create scripted and unscripted video content to fit a wide range of marketing strategies, media plans, and brand goals.

✔ Deliverables

Sequence 3

➽ Standard Engagement: 6-12 months

As you build your business, you need to focus on what you do best, by hiring us to do what we do best. Our fractional marketing team services provide our marketing and design services as a subscription model to take care of all your brand, design, and marketing needs. This engagement model is priced on monthly allocations, whether to amplify your existing marketing and creative teams, or be your team. And, when you’re ready, we can also help you build and coach your own team.

Your Fractional Marketing Team

Get in touch and let’s make
this work. And we’ll get to work.

The activities and prices outlined in this document have been established specifically for small but mighty businesses to provide the most usable and valuable outcomes. We have refined our ways of working and our team structure to right-size our deliverables and pricing through years of experience.

Experience has also taught us every client has their own unique needs and circumstances. We will work with you to find the best path to a successful partnership.