We are friendly people, making business more
user-friendly.

Iodine is a collective of accomplished colleagues who bring together a broad set of best-in-class customer experience expertise to help make your company more human.

Best of all, we like each other.
We think you will too.

From Zero to Wonderful. ™

We partner closely with emerging and early-stage businesses to help them take the first steps to establish the fundamentals for of a durable brand, core communications, and unified marketing and sales experiences.

Customer Experience Services

  • Brand & Creative Communications

    Imagine having your brand's own personal storyteller. We dive into the heart of your business, giving your brand a voice, a style, and a personality that feels as personal as a handwritten letter from a dear friend.

  • Web Design & Content Creation

    We are architects for your online home – simplicity, clarity and customer-friendliness are our hallmark styles. We create, organize, optimize and arrange your content (to best communicate your brand) in a warm, inviting space that visitors love to explore.

  • Sales Enablement Design

    Sales Enablement design is like tailoring a superhero suit for your sales team, and we make sure the cape matches your brand colors. Cohesive, customer-centric sales experiences give sales teams the tools and confidence they need. Imagine a creative guru crafting easy-to-understand guides, eye-catching presentations, and helpful resources that turn your salespeople into rockstars.

  • Strategic Marketing Planning

    Every team needs a compass when planning their marketing investments. We work with you to map out the smartest route to reach your goals; think of us as a friendly guide to solve your most complex business problems.

  • Performance Marketing & Measurement

    Performance Marketing & Measurement is like having a crystal ball for your marketing efforts – it helps you see what's working and what needs a little magic. Consider us your data-savvy sleuthes who will track your campaigns, clicks, and conversions, summarize it all in plain English and provide actionable insights - all aimed at continuously improving your marketing efforts.

  • Customer Experience Consulting and Fractional Team Offerings

    Consider us your customer happiness coach for your business, but without a name tag. We guide your team (or help you make a team) to create moments that customers will treasure throughout the entire customer journey. Picture a supportive mentor who helps your crew understand your customers' dreams and worries, and then helps them understand how to make every interaction better than expected.

Adobe: The Business Impact Of Investing In Experience

66% of businesses that prioritize customer experience see increased retention, and 60% see an increase in customer lifetime value.

We help companies do business on human terms.

We build beautiful brands and conscientious customer experiences that provide unified, simple and elegant interactions with your customers at every step of your marketing and sales funnels.

Many companies have lost, or lack a clear brand and biography. Some are unable to express theirs in simple ways without all the marketing muck. Some companies grow in ways that create internal silos that result in confused co-workers who, in turn, confound customers. Others have just forgotten how to behave nicely in their communications and interactions. There is more at stake than just being impolite.

Your customers have other options. Just like your personal relationships, your customers interact with the businesses and brands they know, like, and trust.

Customer dissatisfaction does more than damage your online reviews. It lowers employee morale, makes it difficult to attract new customers (and talent), overshadows your marketing efforts, and softens your sales pipeline.

Iodine is a collective of professionals who provide our clients with the right blend of our services and skills to create a cohesive customer experience that can improve a variety of business goals.

We teach businesses how and why to build better brands and behave better for their customers. We build creative, cohesive, courteous customer experiences that will improve your company’s marketing performance, and are tailored to meet your unique goals. We help clients create customized performance plans to address a variety of metrics, including:

• Improved Brand Awareness

• Better Performing Marketing Campaigns/ROAS

• Increased Conversion Rates

• Higher Site Traffic & Engagement

• Stronger Lead Generation

• More Effective Sales Experiences

• LTV: CAC Ratio Guidance

pwc Consumer Intelligence Series:

59% of all consumers feel companies have lost touch with the human element of customer experience.

The Collective

Big Tech to small business. Check.

Start-ups to solopreneurship. Yep.

International consultancies to in-house brands. Been there.

We are a community of professionals (and friends) with over a century of collective problem-solving and operational experience in about every business context, culture, and climate that we’ve all experienced since Internet Explorer was on your desktop. We are great at fitting in with client’s teams while also standing out.

We are outsiders with an insider feel.

Allison Kirsch

Todd Roeth

Sarah Bernard

Jen Martin

Katrina Ward

Forrester: Consumer Experience Index

Only 59% of customers trust the brands they interact with.

Contact Us

What we do best is listen. If you need help making your business more user-friendly, send us a note. Tell us what challenges you are facing, and any questions you have, and then hit the “Send it” button. If we can help, we’ll let you know. If we can’t, we’ll let you know.